WILD GROVES LAUNCHES! View the KICKSTARTER CAMPAIGN!

September 13, 2016 Today is the official launch of Wild Groves, my family’s new Olive Oil and  Gourmet Food company.  We couldn’t be more excited! It’s been 9 months in the making… hustle, blood, sweat and tears… and here we are. We are launching with a KICKSTARTER campaign, please view it here:   We are asking you and the Kickstarter’s community for help to allow us to ramp up to full production, complete purchases of our packaging and materials by taking advantage of volume discounts and also secure amazing olives […]

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BEST OF SHOW !! – Ascolano

My Family’s Ascolano Extra Virgin Olive Oil Wins: “Best Of Show” Last weekend in Monterey, at the annual California Olive Oil Council Membership Meeting, my Family’s Estate Grown Ascolano Extra Virgin Olive Oil took home the top prize for medium growers: BEST OF SHOW.  I could not be more excited! When I called my parents to announce the big award, they were literally bouncing off the walls. Wondering how to get a bottle of this award winning Ascolano?  Well, stay tuned… because I’m launching my NEW BRAND very soon! I’m […]

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OF2 – Tasting: Olio Nuovo, Nuevo, Novello – Intro – Want me to feature yours?

I’ll be doing one of my favorite things: Tasting & Featuring Olio Nuovos over the next few episodes – Here is my Intro Video In this episode of the OF video blog, I introduce the next few videos I’ll be posting – a series where I’ll be tasting and analyzing Olio Nuovos focusing on education of the oils and awareness.  Also called Olio Nuevo and Olio Novello, which all translate to “new oil.”  This oil is super special, because it’s extra virgin olive oil that has just been made, literally fresh off the […]

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Olive Oil Attributes and Descriptors – Used When Tasting and Evaluating Olive Oil

Extra Virgin Olive Oil tasting is similar to tasting wine, you are tasting to judge if you like it or not, then use words like I have below to describe it. In general, there are three categories of extra virgin olive oil: Delicate Fruity Robust The specific attributes noted when tasting are: Fruitiness – The aroma of the oil and overall flavor of fresh, high quality, extra virgin olive oil Bitterness – An attribute good quality extra virgin olive oil has due to it’s fresh squeezed qualities, some oils are […]

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Tasting, Blending and Choosing – Award Winning Extra Virgin Olive Oil

Over the past 9 years, I have won 282 awards in olive oil competitions. If you are wondering…yes, I’m very competitive, and I love winning, so I take this very seriously.  I also strongly believe that winning awards plays a key role in your company’s marketing and sales, setting your brand apart from the rest of the pack (which we all want). It has not come easily, and I have not “just been lucky.” There are reasons why I’ve been able to win awards, and I believe they come down to extreme […]

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The Ultimate Guide to Producing Award Winning Extra Virgin Olive Oil – 11 Steps

Here are the 11 steps I have followed year-after-year to produce award-winning extra virgin olive oil: Farming & Growing Olives: How you, or your grower, farms the olives you’ll be crushing into oil plays a key role in the quality and flavor of your oil, which will determine if you win awards or not. This is why I can’t stress enough how important it is to have very close relationships with your growers, so you know exactly what they are doing, and so you can help advise them in growing […]

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