WILD GROVES LAUNCHES! View the KICKSTARTER CAMPAIGN!

September 13, 2016 Today is the official launch of Wild Groves, my family’s new Olive Oil and  Gourmet Food company.  We couldn’t be more excited! It’s been 9 months in the making… hustle, blood, sweat and tears… and here we are. We are launching with a KICKSTARTER campaign, please view it here:   We are asking you and the Kickstarter’s community for help to allow us to ramp up to full production, complete purchases of our packaging and materials by taking advantage of volume discounts and also secure amazing olives […]

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My First Interview with Patricia Darragh of the California Olive Oil Council – Certified 100% Extra Virgin Olive Oil Through the “Seal Program”

Patricia Darragh – Executive Director of the California Olive Oil Council (COOC) Berkeley, CA We discuss “Certified 100% EVOO” & the significance of the “Seal Program” The COOC is a trade association with the mission of encouraging the consumption of certified California extra virgin olive oil through education, outreach and communications. The COOC is committed to upholding the highest standards within the olive oil industry through its Seal Certification Program. The COOC provides the only seal certification program in California for extra virgin olive oil and has some of the strictest, […]

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UPDATE: on the Wild Groves Launch

Hi Folks, I wanted to provide you all with a quick update on the Wild Groves launch, which will be happening in just a couple weeks…if not sooner :) I am so close to launching my family’s new brand: Wild Groves! Here is a quick update on where we stand with the launch, which will take place within the next week (video below). I’m also announcing that the official launch will be a Kickstarter campaign.  After talking to several professionals and doing a ton of research on how to best […]

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BEST OF SHOW !! – Ascolano

My Family’s Ascolano Extra Virgin Olive Oil Wins: “Best Of Show” Last weekend in Monterey, at the annual California Olive Oil Council Membership Meeting, my Family’s Estate Grown Ascolano Extra Virgin Olive Oil took home the top prize for medium growers: BEST OF SHOW.  I could not be more excited! When I called my parents to announce the big award, they were literally bouncing off the walls. Wondering how to get a bottle of this award winning Ascolano?  Well, stay tuned… because I’m launching my NEW BRAND very soon! I’m […]

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2015 in review

The WordPress.com stats team prepared a 2015 annual report for my blog (I started my blog in September, so about 4 months worth of data is here).  Let me know what you think. Here’s an excerpt, check it out: A San Francisco cable car holds 60 people. This blog was viewed about 2,300 times in 2015. If it were a cable car, it would take about 38 trips to carry that many people. Click here to see the complete report.

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My Story

Dewey in the olive orchard

Olive Fantastic is my first blog, and I’m proud of it. Although, I started my olive oil / gourmet food career nearly 10 years ago with a company I left to pursue greater opportunities, and a better life.  My first experience in the gourmet food world started with Lucero Olive Oil. The idea for the company literally started on a white napkin while sitting at my parents dining room table when I told them I wanted to try selling bottles of my dad’s and grandpa’s oil. I worked out a few numbers […]

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Hi, My First Post!

Dewey Lucero

Hi Foodies, Gourmet Food Entrepreneurs, Olive Oil Businesses, and all who believe that something normal can be something great! I’m Dewey Lucero, and this is my first blog entry. I’m really excited to start and share my own blog here at Olive Fantastic, it’s something I’ve been working towards for over a year now. The Olive Fantastic blog will be about California Olive Oil of course, and gourmet food more generally, geared towards helping the consumer find fantastic gourmet food, and most importantly help small businesses be better. I’ll talk about […]

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