OF7 – Olio Nuovo Tasting and Marketing Lesson with Lindsay Olives (Bell Carter) – from Corning CA
Tasting Lindsay Olives’ 2015 Olio Nuovo – from Corning California In this episode of the Olive Fantastic Video Blog, I’m tasting Olio Nuovo from Lindsay Olives (Bell Carter), located in Corning California. We also receive a great marketing lesson in packaging and branding. They are from my hometown! Name: Extra Virgin Olive Oil (Olio Nuovo) Variety/Blend: 100% Manzanillo Date Harvested: October […]
Going to, and Prepping for: The FANCY FOOD SHOW
The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so […]
My First YouTube Video – The Video Blog of Olive Fantastic!
My first YouTube video – The Video Blog of Olive Fantastic Check it out here: Click here to check out the Olive Fantastic Video Blog on YouTube. As I ramp up, I’ll be posting more videos on my YouTube channel and video blog, join me, and please check back often. Dewey
Make Something Normal… Great, and do it Well!
Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks). It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was […]
Presentation on the Shelf – Hugely Important = More $ in your Pocket
One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]
Hi, My First Post!
Hi Foodies, Gourmet Food Entrepreneurs, Olive Oil Businesses, and all who believe that something normal can be something great! I’m Dewey Lucero, and this is my first blog entry. I’m really excited to start and share my own blog here at Olive Fantastic, it’s something I’ve been working towards for over a year now. The […]
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