WILD GROVES LAUNCHES! View the KICKSTARTER CAMPAIGN!

September 13, 2016 Today is the official launch of Wild Groves, my family’s new Olive Oil and  Gourmet Food company.  We couldn’t be more excited! It’s been 9 months in the making… hustle, blood, sweat and tears… and here we are. We are launching with a KICKSTARTER campaign, please view it here:   We are asking you and the Kickstarter’s community for help to allow us to ramp up to full production, complete purchases of our packaging and materials by taking advantage of volume discounts and also secure amazing olives […]

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BEST OF SHOW !! – Ascolano

My Family’s Ascolano Extra Virgin Olive Oil Wins: “Best Of Show” Last weekend in Monterey, at the annual California Olive Oil Council Membership Meeting, my Family’s Estate Grown Ascolano Extra Virgin Olive Oil took home the top prize for medium growers: BEST OF SHOW.  I could not be more excited! When I called my parents to announce the big award, they were literally bouncing off the walls. Wondering how to get a bottle of this award winning Ascolano?  Well, stay tuned… because I’m launching my NEW BRAND very soon! I’m […]

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Going to, and Prepping for: The FANCY FOOD SHOW

The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so “expensive!” My answer is always, “YES!” There are many reasons why, but here are what I feel are the most important. First: Exposure, there is no other event like it in the USA that has […]

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2015 in review

The WordPress.com stats team prepared a 2015 annual report for my blog (I started my blog in September, so about 4 months worth of data is here).  Let me know what you think. Here’s an excerpt, check it out: A San Francisco cable car holds 60 people. This blog was viewed about 2,300 times in 2015. If it were a cable car, it would take about 38 trips to carry that many people. Click here to see the complete report.

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Olio Nuovo – It’s “New Oil” Season in California!

This is the best time of the year to experience FRESH extra virgin olive oil! – OLIO NUOVO (October – January) This is the best time of year to purchase extra virgin olive oil in California, because we are in the middle of harvest, and the oil is FRESH and bursting with flavor!  Literally just pouring off the polishers (pictured below).  Extra Virgin Olive Oil is best in flavor, best for you, rich and thick when…. FRESH! Experience it for yourself by purchasing a fresh bottle of extra virgin olive […]

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Make Something Normal… Great, and do it Well!

Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks).  It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was memorable.  The takeaway for me was that when you work hard enough you can stand out, and when you do, good things happen.  I know it’s simple, but it works, you just have to do […]

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Presentation on the Shelf – Hugely Important = More $ in your Pocket

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the normal grocery store brand because it’s better.  Therefore your presentation has to be just that, better, impeccable, darn near perfect, not to mention the quality and flavor have to be amazing, but that’s a whole […]

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