OF7 – Olio Nuovo Tasting and Marketing Lesson with Lindsay Olives (Bell Carter) – from Corning CA

Tasting Lindsay Olives’ 2015 Olio Nuovo – from Corning California In this episode of the Olive Fantastic Video Blog, I’m tasting Olio Nuovo from Lindsay Olives (Bell Carter), located in Corning California.  We also receive a great marketing lesson in packaging and branding.  They are from my hometown! Name: Extra Virgin Olive Oil (Olio Nuovo) Variety/Blend: 100% Manzanillo Date Harvested: October 2015 Bottle Size/Format: 500ML/Round/Antique Green/ROPP Cap + Pour-Spout Insert Price: $TBD/500ML bottle Nose: 2 out of 3 – Full of fruit, with great fresh notes of ripe olive, grapes and pear. Fruitiness: 2 out of 3 – Really nice […]

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Going to, and Prepping for: The FANCY FOOD SHOW

The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so “expensive!” My answer is always, “YES!” There are many reasons why, but here are what I feel are the most important. First: Exposure, there is no other event like it in the USA that has […]

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Make Something Normal… Great, and do it Well!

Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks).  It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was memorable.  The takeaway for me was that when you work hard enough you can stand out, and when you do, good things happen.  I know it’s simple, but it works, you just have to do […]

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Presentation on the Shelf – Hugely Important = More $ in your Pocket

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the normal grocery store brand because it’s better.  Therefore your presentation has to be just that, better, impeccable, darn near perfect, not to mention the quality and flavor have to be amazing, but that’s a whole […]

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