Retail Education Archives | Page 2 of 2 | OLIVE FANTASTIC

Category : Retail Education

Presentation on the Shelf – Hugely Important = More $ in your Pocket img

Presentation on the Shelf – Hugely Important = More $ in your Pocket

Date: October 09, 2015

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]


Selling your fruit for table olives or oil, and where can you make more money?  Including: 2015 table olive & olive oil pricing. img

Selling your fruit for table olives or oil, and where can you make more money? Including: 2015 table olive & olive oil pricing.

Date: October 02, 2015

“Some are committed, others have choices.” The great dilemma for many long-time growers with “traditionally planted” olive varietals is this:  Should my olives be sold for olive oil or table olives?  Where can I make more money?  This will be a shorter post, with a general over-view, and I’ll dive more in depth on this subject for […]


How polyphenols from extra virgin olive oil will extend your life – protecting your cardiovascular system img

How polyphenols from extra virgin olive oil will extend your life – protecting your cardiovascular system

Date: September 15, 2015

“The health benefits of extra virgin olive oil are extraordinary and life changing – you should be consuming it daily!” You can simply Google the “Health benefits of Olive Oil,” and you’ll see there are endless amounts of information about how great olive oil is for you…and it is. The reason olive oil is so […]


I love talking olive oil, please feel free to contact me via email or phone. Here is my contact information:

Dewey Lucero
Olive Fantastic
9385 Old State Hwy, Unit #4
Newcastle, CA 95658
Phone: 530-514-4006
Fax: 4215 4879 125
Email: dewey@olivefantastic.com