Presentation on the Shelf – Hugely Important = More $ in your Pocket
One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]
Selling your fruit for table olives or oil, and where can you make more money? Including: 2015 table olive & olive oil pricing.
“Some are committed, others have choices.” The great dilemma for many long-time growers with “traditionally planted” olive varietals is this: Should my olives be sold for olive oil or table olives? Where can I make more money? This will be a shorter post, with a general over-view, and I’ll dive more in depth on this subject for […]
How polyphenols from extra virgin olive oil will extend your life – protecting your cardiovascular system
“The health benefits of extra virgin olive oil are extraordinary and life changing – you should be consuming it daily!” You can simply Google the “Health benefits of Olive Oil,” and you’ll see there are endless amounts of information about how great olive oil is for you…and it is. The reason olive oil is so […]
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