Future Posts to Look For!
Tasting – Olio Nuovo – from several producers all over CA. Prepping for the 2016 Winter Fancy Food Show – now is the time! Tasting olive oil 101, a two-part series with videos and tips from professionals.
Make Something Normal… Great, and do it Well!
Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks). It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was […]
Presentation on the Shelf – Hugely Important = More $ in your Pocket
One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]
Selling your fruit for table olives or oil, and where can you make more money? Including: 2015 table olive & olive oil pricing.
“Some are committed, others have choices.” The great dilemma for many long-time growers with “traditionally planted” olive varietals is this: Should my olives be sold for olive oil or table olives? Where can I make more money? This will be a shorter post, with a general over-view, and I’ll dive more in depth on this subject for […]
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