Branding Archives | OLIVE FANTASTIC

Category : Branding

Launching My Family’s New Company and Brand Very Soon! img

Launching My Family’s New Company and Brand Very Soon!

Date: June 15, 2016

I’ll be launching my Family’s new company and brand very soon! We are super excited to get it off the ground!  Stay tunned… Join our email list to be the first to know, and become a VIP! * CLICK HERE TO JOIN *   0 You can follow Wild Groves here: FACEBOOK – Wild Groves INSTAGRAM – @wildgroves […]


OF7 – Olio Nuovo Tasting and Marketing Lesson with Lindsay Olives (Bell Carter) – from Corning CA img

OF7 – Olio Nuovo Tasting and Marketing Lesson with Lindsay Olives (Bell Carter) – from Corning CA

Date: March 08, 2016

Tasting Lindsay Olives’ 2015 Olio Nuovo – from Corning California In this episode of the Olive Fantastic Video Blog, I’m tasting Olio Nuovo from Lindsay Olives (Bell Carter), located in Corning California.  We also receive a great marketing lesson in packaging and branding.  They are from my hometown! Name: Extra Virgin Olive Oil (Olio Nuovo) Variety/Blend: 100% Manzanillo Date Harvested: October […]


Going to, and Prepping for: The FANCY FOOD SHOW img

Going to, and Prepping for: The FANCY FOOD SHOW

Date: January 12, 2016

The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so […]


Future Posts to Look For! img

Future Posts to Look For!

Date: October 09, 2015

Tasting – Olio Nuovo – from several producers all over CA. Prepping for the 2016 Winter Fancy Food Show – now is the time! Tasting olive oil 101, a two-part series with videos and tips from professionals.


Make Something Normal… Great, and do it Well! img

Make Something Normal… Great, and do it Well!

Date: October 09, 2015

Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks).  It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was […]


Presentation on the Shelf – Hugely Important = More $ in your Pocket img

Presentation on the Shelf – Hugely Important = More $ in your Pocket

Date: October 09, 2015

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]


I love talking olive oil, please feel free to contact me via email or phone. Here is my contact information:

Dewey Lucero
Olive Fantastic
9385 Old State Hwy, Unit #4
Newcastle, CA 95658
Phone: 530-514-4006
Fax: 4215 4879 125
Email: dewey@olivefantastic.com