branding olive oil Archives | OLIVE FANTASTIC

Tag : branding olive oil

OF2 – Tasting: Olio Nuovo, Nuevo, Novello – Intro – Want me to feature yours? img

OF2 – Tasting: Olio Nuovo, Nuevo, Novello – Intro – Want me to feature yours?

Date: December 16, 2015

I’ll be doing one of my favorite things: Tasting & Featuring Olio Nuovos over the next few episodes – Here is my Intro Video In this episode of the OF video blog, I introduce the next few videos I’ll be posting – a series where I’ll be tasting and analyzing Olio Nuovos focusing on education of the oils […]


Future Posts to Look For! img

Future Posts to Look For!

Date: October 09, 2015

Tasting – Olio Nuovo – from several producers all over CA. Prepping for the 2016 Winter Fancy Food Show – now is the time! Tasting olive oil 101, a two-part series with videos and tips from professionals.


Make Something Normal… Great, and do it Well! img

Make Something Normal… Great, and do it Well!

Date: October 09, 2015

Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks).  It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was […]


Presentation on the Shelf – Hugely Important = More $ in your Pocket img

Presentation on the Shelf – Hugely Important = More $ in your Pocket

Date: October 09, 2015

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]


My Story img

My Story

Date: September 11, 2015

Olive Fantastic is my first blog, and I’m proud of it. Although, I started my olive oil / gourmet food career nearly 10 years ago with a company I left to pursue greater opportunities, and a better life.  My first experience in the gourmet food world started with Lucero Olive Oil. The idea for the company literally […]


I love talking olive oil, please feel free to contact me via email or phone. Here is my contact information:

Dewey Lucero
Olive Fantastic
9385 Old State Hwy, Unit #4
Newcastle, CA 95658
Phone: 530-514-4006
Fax: 4215 4879 125
Email: dewey@olivefantastic.com