Marketing/PR Archives | OLIVE FANTASTIC

Category : Marketing/PR

WILD GROVES LAUNCHES! View the KICKSTARTER CAMPAIGN! img

WILD GROVES LAUNCHES! View the KICKSTARTER CAMPAIGN!

Date: September 13, 2016

September 13, 2016 Today is the official launch of Wild Groves, my family’s new Olive Oil and  Gourmet Food company.  We couldn’t be more excited! It’s been 9 months in the making… hustle, blood, sweat and tears… and here we are. We are launching with a KICKSTARTER campaign, please view it here:   We are […]


Launching My Family’s New Company and Brand Very Soon! img

Launching My Family’s New Company and Brand Very Soon!

Date: June 15, 2016

I’ll be launching my Family’s new company and brand very soon! We are super excited to get it off the ground!  Stay tunned… Join our email list to be the first to know, and become a VIP! * CLICK HERE TO JOIN *   0 You can follow Wild Groves here: FACEBOOK – Wild Groves INSTAGRAM – @wildgroves […]


BEST OF SHOW !! – Ascolano img

BEST OF SHOW !! – Ascolano

Date: April 05, 2016

My Family’s Ascolano Extra Virgin Olive Oil Wins: “Best Of Show” Last weekend in Monterey, at the annual California Olive Oil Council Membership Meeting, my Family’s Estate Grown Ascolano Extra Virgin Olive Oil took home the top prize for medium growers: BEST OF SHOW.  I could not be more excited! When I called my parents […]


Going to, and Prepping for: The FANCY FOOD SHOW img

Going to, and Prepping for: The FANCY FOOD SHOW

Date: January 12, 2016

The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so […]


2015 in review img

2015 in review

Date: January 04, 2016

The WordPress.com stats team prepared a 2015 annual report for my blog (I started my blog in September, so about 4 months worth of data is here).  Let me know what you think. Here’s an excerpt, check it out: A San Francisco cable car holds 60 people. This blog was viewed about 2,300 times in […]


Olio Nuovo – It’s “New Oil” Season in California! img

Olio Nuovo – It’s “New Oil” Season in California!

Date: December 11, 2015

This is the best time of the year to experience FRESH extra virgin olive oil! – OLIO NUOVO (October – January) This is the best time of year to purchase extra virgin olive oil in California, because we are in the middle of harvest, and the oil is FRESH and bursting with flavor!  Literally just […]


My First YouTube Video – The Video Blog of Olive Fantastic! img

My First YouTube Video – The Video Blog of Olive Fantastic!

Date: December 02, 2015

My first YouTube video – The Video Blog of Olive Fantastic Check it out here:     Click here to check out the Olive Fantastic Video Blog on YouTube. As I ramp up, I’ll be posting more videos on my YouTube channel and video blog, join me, and please check back often. Dewey


Future Posts to Look For! img

Future Posts to Look For!

Date: October 09, 2015

Tasting – Olio Nuovo – from several producers all over CA. Prepping for the 2016 Winter Fancy Food Show – now is the time! Tasting olive oil 101, a two-part series with videos and tips from professionals.


Make Something Normal… Great, and do it Well! img

Make Something Normal… Great, and do it Well!

Date: October 09, 2015

Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks).  It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was […]


Presentation on the Shelf – Hugely Important = More $ in your Pocket img

Presentation on the Shelf – Hugely Important = More $ in your Pocket

Date: October 09, 2015

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]


I love talking olive oil, please feel free to contact me via email or phone. Here is my contact information:

Dewey Lucero
Olive Fantastic
9385 Old State Hwy, Unit #4
Newcastle, CA 95658
Phone: 530-514-4006
Fax: 4215 4879 125
Email: dewey@olivefantastic.com