Tasting, Blending and Choosing – Award Winning Extra Virgin Olive Oil
Over the past 9 years, I have won 282 awards in olive oil competitions. If you are wondering…yes, I’m very competitive, and I love winning, so I take this very seriously. I also strongly believe that winning awards plays a key role in your company’s marketing and sales, setting your brand apart from the rest […]
The Ultimate Guide to Producing Award Winning Extra Virgin Olive Oil – 11 Steps
Here are the 11 steps I have followed year-after-year to produce award-winning extra virgin olive oil: Farming & Growing Olives: How you, or your grower, farms the olives you’ll be crushing into oil plays a key role in the quality and flavor of your oil, which will determine if you win awards or not. This […]
Future Posts to Look For!
Tasting – Olio Nuovo – from several producers all over CA. Prepping for the 2016 Winter Fancy Food Show – now is the time! Tasting olive oil 101, a two-part series with videos and tips from professionals.
Make Something Normal… Great, and do it Well!
Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks). It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was […]
Presentation on the Shelf – Hugely Important = More $ in your Pocket
One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]
Selling your fruit for table olives or oil, and where can you make more money? Including: 2015 table olive & olive oil pricing.
“Some are committed, others have choices.” The great dilemma for many long-time growers with “traditionally planted” olive varietals is this: Should my olives be sold for olive oil or table olives? Where can I make more money? This will be a shorter post, with a general over-view, and I’ll dive more in depth on this subject for […]
3 Common Olive Varieties Responsible for the California table olive and olive oil industries we know today
These three varieties of olive are the mainstay of the table olive and olive oil industry in California we have built today. Pictured here are three different varieties of olives that were first planted in California for canning before the olive oil boom over 10 years ago. Many were planted over 100 years ago. Now, these same varieties […]
An update on the 2015 olive harvest in California
[wpvideo whfJ8twC] An update on the 2015 olive harvest in California with Dewey of Olive Fantastic: “It’s early, I’m talking 2-3 weeks early, and fruit is ripening quickly in some areas of California. Growers and millers should be planning now, and keep a close eye on fruit, because I have a feeling it’s going […]
How polyphenols from extra virgin olive oil will extend your life – protecting your cardiovascular system
“The health benefits of extra virgin olive oil are extraordinary and life changing – you should be consuming it daily!” You can simply Google the “Health benefits of Olive Oil,” and you’ll see there are endless amounts of information about how great olive oil is for you…and it is. The reason olive oil is so […]
My Story
Olive Fantastic is my first blog, and I’m proud of it. Although, I started my olive oil / gourmet food career nearly 10 years ago with a company I left to pursue greater opportunities, and a better life. My first experience in the gourmet food world started with Lucero Olive Oil. The idea for the company literally […]
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