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FDA – Food Facility Registration Requirement

All food facilities in the US are required to be registered with the FDA.   If you manufacture, process, package, or hold food for consumption, you are required to register your company with the FDA.  It’s a simple process that you can do online. FDA – food facility registration link: click here.  There are no exemptions.   More information – As Quoted from the FDA website: “The Public Health Security and Bioterrorism Preparedness and Response Act of 2002 (the Bioterrorism Act) directs the Food and Drug Administration (FDA), as the food regulatory agency […]

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Nutritional Panel for Extra Virgin Olive Oil & Gourmet Food Labels

The Nutritional Panel for Extra Virgin Olive Oil is the same for any extra virgin olive oil, and you probably don’t need it.   The picture above, is an example of what the nutritional label should look like for extra virgin olive oil.  No matter what variety, or where you are in the world, it’s always the same because the ingredient is the same: extra virgin olive oil.  Therefore, it’s commonly referred to as a commodity. Nutritional panels are regulated by the FDA in the US – I’ve included several […]

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Flavored Olive Oil: “Crushed” vs “Infused”

I’ve tasted all types of fantastic flavored oils, no matter the flavoring method. There are two methods of flavoring olive oil: Crushed or Agrumato Style, also called Fused – where whole fresh fruit, herbs or vegetables are crushed along with olives during the milling process (I prefer the term “crushed”). Infused – where flavoring or all-natural oil (natural essence) is blended into extra virgin olive oil Both methods produce great flavored oils, and both have their own unique attributes, which should be considered when deciding to purchase or produce these products yourself, […]

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Tasting, Blending and Choosing – Award Winning Extra Virgin Olive Oil

Over the past 9 years, I have won 282 awards in olive oil competitions. If you are wondering…yes, I’m very competitive, and I love winning, so I take this very seriously.  I also strongly believe that winning awards plays a key role in your company’s marketing and sales, setting your brand apart from the rest of the pack (which we all want). It has not come easily, and I have not “just been lucky.” There are reasons why I’ve been able to win awards, and I believe they come down to extreme […]

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The Ultimate Guide to Producing Award Winning Extra Virgin Olive Oil – 11 Steps

Here are the 11 steps I have followed year-after-year to produce award-winning extra virgin olive oil: Farming & Growing Olives: How you, or your grower, farms the olives you’ll be crushing into oil plays a key role in the quality and flavor of your oil, which will determine if you win awards or not. This is why I can’t stress enough how important it is to have very close relationships with your growers, so you know exactly what they are doing, and so you can help advise them in growing […]

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Make Something Normal… Great, and do it Well!

Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks).  It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was memorable.  The takeaway for me was that when you work hard enough you can stand out, and when you do, good things happen.  I know it’s simple, but it works, you just have to do […]

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Presentation on the Shelf – Hugely Important = More $ in your Pocket

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the normal grocery store brand because it’s better.  Therefore your presentation has to be just that, better, impeccable, darn near perfect, not to mention the quality and flavor have to be amazing, but that’s a whole […]

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Selling your fruit for table olives or oil, and where can you make more money? Including: 2015 table olive & olive oil pricing.

“Some are committed, others have choices.” The great dilemma for many long-time growers with “traditionally planted” olive varietals is this:  Should my olives be sold for olive oil or table olives?  Where can I make more money?  This will be a shorter post, with a general over-view, and I’ll dive more in depth on this subject for both olive oil and table olive crops in the future. This year, in particular, the California “canners” who are buying fruit for table olives are paying slightly more than in years past because their inventory […]

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