I’ll be launching my Family’s new company and brand very soon! We are super excited to get it off the ground! Stay tunned… Join our email list to be the first to know, and become a VIP! * CLICK HERE TO JOIN * 0 You can follow Wild Groves here: FACEBOOK – Wild Groves INSTAGRAM – @wildgroves 0 Thank you for all your support!
The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so “expensive!” My answer is always, “YES!” There are many reasons why, but here are what I feel are the most important. First: Exposure, there is no other event like it in the USA that has […]
My first YouTube video – The Video Blog of Olive Fantastic Check it out here: Click here to check out the Olive Fantastic Video Blog on YouTube. As I ramp up, I’ll be posting more videos on my YouTube channel and video blog, join me, and please check back often. Dewey
Tasting – Olio Nuovo – from several producers all over CA. Prepping for the 2016 Winter Fancy Food Show – now is the time! Tasting olive oil 101, a two-part series with videos and tips from professionals.
Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks). It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was memorable. The takeaway for me was that when you work hard enough you can stand out, and when you do, good things happen. I know it’s simple, but it works, you just have to do […]
One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the normal grocery store brand because it’s better. Therefore your presentation has to be just that, better, impeccable, darn near perfect, not to mention the quality and flavor have to be amazing, but that’s a whole […]
Selling your fruit for table olives or oil, and where can you make more money? Including: 2015 table olive & olive oil pricing.
“Some are committed, others have choices.” The great dilemma for many long-time growers with “traditionally planted” olive varietals is this: Should my olives be sold for olive oil or table olives? Where can I make more money? This will be a shorter post, with a general over-view, and I’ll dive more in depth on this subject for both olive oil and table olive crops in the future. This year, in particular, the California “canners” who are buying fruit for table olives are paying slightly more than in years past because their inventory […]