Going to, and Prepping for: The FANCY FOOD SHOW

The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so “expensive!” My answer is always, “YES!” There are many reasons why, but here are what I feel are the most important. First: Exposure, there is no other event like it in the USA that has […]

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Make Something Normal… Great, and do it Well!

Taking something normal, and making it something special! I was inspired by this…simple artistry, and very creative (not something you see every day or at Starbucks).  It did take a few extra minutes, but I as a customer, enjoyed my coffee even more so with this (put a smile on my face) and it was memorable.  The takeaway for me was that when you work hard enough you can stand out, and when you do, good things happen.  I know it’s simple, but it works, you just have to do […]

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Presentation on the Shelf – Hugely Important = More $ in your Pocket

One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the normal grocery store brand because it’s better.  Therefore your presentation has to be just that, better, impeccable, darn near perfect, not to mention the quality and flavor have to be amazing, but that’s a whole […]

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Selling your fruit for table olives or oil, and where can you make more money? Including: 2015 table olive & olive oil pricing.

“Some are committed, others have choices.” The great dilemma for many long-time growers with “traditionally planted” olive varietals is this:  Should my olives be sold for olive oil or table olives?  Where can I make more money?  This will be a shorter post, with a general over-view, and I’ll dive more in depth on this subject for both olive oil and table olive crops in the future. This year, in particular, the California “canners” who are buying fruit for table olives are paying slightly more than in years past because their inventory […]

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