Going to, and Prepping for: The FANCY FOOD SHOW
Date: January 12, 2016
The Fancy Food Show is a critical step to take for every small gourmet food business looking to take themselves to the next level for both wholesale and retail sales. Summary: I’m asked all the time if the Fancy Food Show is an event worth attending and having a booth at, mostly because it’s so […]
Presentation on the Shelf – Hugely Important = More $ in your Pocket
Date: October 09, 2015
One hugely important visual aspect of branding, and for gourmet food products on the grocery store shelf, in particular, is the product’s presentation. This should really be a simple concept for every gourmet food company to understand and execute, because you (more than often) are demanding that the consumer pay more for your product, over the […]
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